Download the pdf Brochure OVERVIEW This 2-Day course introduces delegates to the main techniques needed in order to execute a successful and effective Internet Marketing strategy. The course comprises 4 distinct modules 1. SEARCH ENGINE OPTIMISATION This module of the Internet Marketing Best Practices course explains how to make your web site and navigation system "search engine friendly", tells you the Top things that you must concentrate on to increase traffic to your web site. 2. GOOGLE ADWORDS (PAY-PER-CLICK) ADVERTISING In this module we'll introduce you to the PPC players, you will learn about key strategies and tools to manage or outsource campaigns as well as setting up a Google AdWords campaign for your business. 3. GOOGLE ANALYTICS This module outlines methods and tools for testing, tracking ad performance and analyzing traffic patterns, click-through rates, conversion rates, cost per sale, and Return on Investment. 4. E-MAIL MARKETING In this module, you will learn how about the various email options available, how to choose the most appropriate email provider to suit your requirements, how to build your email list, how to design your email messages for maximum impact and how to measure (and increase) the response rates. Who Should Attend? The course is relevant to those with little previous experience of Online Marketing. It is also relevant to those who have tested Internet Marketing but would like to refresh and update their knowledge: Webmasters, marketing and communications managers, IT personnel. COURSE DURATION ½ DAY COURSE COST €295 per person BOOK ONLINE PHONE: Anthony Quigley on 01 271 1816 EMAIL: Anthony@DigitalMarketingInstitute.ie