Mission Possible - Mobile Marketing 2013
| Media partner |
 |
The focus of this years conference was Everything is Possible on Mobile. A selection of speakers from around the globe have been chosen to help you understand how you should focus your business on Mobile Marketing for 2013.
The 6 main themes for this year's conference are
|
|
The conference content will be a mix of presentation and practical mobile case studies.
 |
 |
 |
 |
et There |
Register Your Interest |
|
|---|---|---|
 |
Conference Speakers include:
Peter McAvoy, Google
|
|
 |
Peter McAvoy, based in Google's EMEA HQ in Dublin, currently heads up Mobile Strategy for Google's Small Businesses Unit in EMEA and has worked in Mobile at Google for the last 3 years. In the 5 years prior to that, he built and led the Account Management Team supporting Google's Mid Market Entertainment clients in the UK. Peter graduated with a Bachelor's Degree in French & Spanish from Queens University Belfast, is a keen guitarist, a big fan of technology and enjoys spending time with his Wife and 2 kids in countries where it doesn't rain so much. My Mobile Predictions for 2013: "I predict that 2013 will be the year of the multi device user, with consumers moving seamlessly between Smartphone, Tablet and Destop/Laptop (as well as seeing devices like fitbit, smart watches and wearable computing like Glass start to appear) depending on context and intent. Marketers start realizing how consumer purchase habits are changing and adjust their marketing strategies & attribution models accordingly and 4G rollout in Ireland leads to a significant increase in Mobile Usage and content sharing. We will still not have any self-flying cars though, I'll hold out for them in 2014.
|
Don O'Leary, Twitter
|
|
 |
Don started in Twitter Ireland 6 months ago to help launch the Twitter advertising products across Europe. Before Twitter, he worked in Google's International HQ first as an engineering manager and later as a senior sales manager for UKI, Benelux and Nordics. Before the world of online advertising, Don developed software for a number of startup companies in San Francisco, but also worked as a mechanical design engineer in theaerospace industry in Los Angeles. Don has a degree in Mechanical Engineering from CIT, a postgrad in Software from UCC and an MBA from Trinity College Dublin. In his spare time Don develops mobile apps with about 4 million downloads on the Android market.
My Mobile Predictions for 2013: |
Jeetu Mahtani, HubSpot
|
|
 |
Jeetu "J" Mahtani, is a Managing Director at HubSpot, where he is responsible for driving HubSpot's growth in Europe, Latin America, and Asia-Pacific. Jeetu launched HubSpot's international operations and under his leadership has grown HubSpot's customer base outside North America to over 700 customers. Prior to joining HubSpot, Jeetu founded the search marketing and lead generation practice at a marketing agency in the Boston area and grew the business to one of the fastest growing marketing agencies in the region. Jeetu started his career as a consultant in the SAP CRM space. Jeetu has lived and worked in several countries including the US, Ireland, France, Hong Kong and India.
My Mobile Predictions for 2013: |
Mark Schaefer, Schaefer Marketing Solutions
|
|
 |
Mark Schaefer is a globally -recognized blogger, educator, business consultant and author who blogs at {grow}, one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world. Mark will present new research from the States on the Social – Mobile Partnership
My Mobile Predictions for 2013: |
Dylan Collins, Gaming Entrepreneur
|
|
 |
Dylan Collins (@MrDylanCollins) is one of the most experienced technology executives in Europe, building some of the best known Internet companies over the last decade. Dylan’s first company, Phorest (launched in 2000), is now the leading appointment management software company in the beauty sector across Ireland and UK.Dylan blogs at www.founderware.co and can be found on Twitter as @MrDylanCollins. He is an occasional company advisor and chairman and was recently named as the Irish government’s Startup Ambassador. Dylan will talk about is predictions on how theGaming – Mobile Partnership will evolve. My Mobile Predictions for 2013: “huge for mobile and 2013 will be the year that a mobile game will generate $100 million.”
|
Claire McHugh, Axonista
|
|
 |
Claire McHugh is a Social TV and second screen expert. Claire has advised broadcasters including ESPN, TV3, MTV and Setanta Sports on audience engagement throughout UK and Europe. She was part of the core team that established and manged the Setanta Sports channels in Ireland and UK. Before that she worked at digital agencies Nebula and Ebeon.She also manages the Social TV Ireland Linked-In group. My Mobile Predictions for 2013: "2013 will be the year of the second screen. Around 80% of smartphone & tablet owners already use their devices while watching TV. There will be TV formats created specifically for viewing on mobile devices, and you might even be told to keep your mobile phone on in the cinema !"
|
Alan Coleman, CEO, Wolfgang Digital
|
|
 |
Alan Coleman, CEO, Wolfgang Digital and renowned Search expert. Wolfgang Digital have become the first Irish agency to have a campaign published by Google as a "Google Success Story", and now have 3 such Adwords campaigns published by Google.Gold Medal winners for “Best Digital Advertising Agency” in the DMAs, Wolfgang Digital are very optimistic about the prospects for Irish businesses online. Alan will talk Search and Mobile Partnership and present a series of real life case studies
My Mobile Predictions for 2013:
|
Dermot Daly, MD, Tapadoo
|
|
 |
Dermot Daly is Founder and MD of Tapadoo, a leading Mobile App developer. Tapadoo was formed in 2009 initially offering iPhone app development. They now offer App Development and Consultancy for iPhone, iPad, Android and Windows Phone. Dermot will present on 'The Ten things you need to know about apps'
My Mobile Predictions for 2013:
|
Eric Daly, MD, Evolvemobile
|
|
 |
Eric Daly is the founder of Evolvemobile, a provider of mobile marketing solutions to businesses large and small with their product Plusmobileapp.com. Prior to founding Evolvemobile, Eric spent over 15 years in a range of roles from engineering to marketing in large mobile telecoms companies such as Eircell, Ericsson and O2 Telefonica. Eric also works with a number of mobile advertising companies in Italy and Ireland helping them to expand their business and deliver the latest technology for their clients. Eric will talk about ‘Best Practice for developing Mobile sites
My Mobile Predictions for 2013: |
John Warburton, CEO, Donedeal
|
|
 |
John, who has over 20 years of experience in information technology, business processes and project management, has been DoneDeal’s chief operating officer for the past two years.. Before joining DoneDeal, he held senior positions in a number of large companies, including spending 10 years in the USA working with Litton PRC. John will talk about 'Mobile - the new web' and share lots of examples from the recent experience with Donedeal, in developing both android and iPhone apps, and the rise in mobile traffic.
My Mobile Predictions for 2013: |
Paul Dunne, Realex Payments
|
|
 |
Paul Dunne is the Head of Business Development Ireland for Realex Payments; one of Europe’s leading online payment gateways. Prior to joining Realex, Paul worked as Sales Director for boxPAY; a mobile payments company which processed payments in over 60 countries. Paul has also been involved in a number of successful start-ups and has extensive experience in the mobile industry. My Mobile Predictions for 2013:
|
