Half Day Mobile Marketing Conference

How to unlock the value of mobile for your business

When: Thursday 16^th August 2012, 9am – 1pm

Where: Chartered Accountants House, 47 -49 Pearse Street, Dublin 2

Member Fee €50
Non Member €100 includes refreshments and lunch

Smartphone’s and tablets are transforming consumers' buying behaviours with implications for every business whether large or small. In Ireland Smartphone ownership is predicted to be 71% this year making mobile core to every business strategy. To address this need, the Digital Marketing Institute is hosting a half day mobile marketing conference featuring expert speakers from Ireland and the UK covering:

Overview of global and local mobile landscape
Practical tips on how to get started with text messaging
Best practice tips on mobile search
How entertainment.ie capitalised on the mobile explosion and insider tips
How to plan a mobile strategy
Mobile display - why it has to be rich

Conference Speakers

Michelle O'Keeffe, MD Yappy and Media Brokers
	Michelle O’Keeffe heads up two brands in the Electric Media group, Yappy and Media Brokers. Yappy launched on the 19^th of April offering brands the opportunity to communicate with customers on mobile and tablet devices. Michelle is a respected trainer for the Digital Marketing Institute, Irish Times Training, and a regular guest speaker at industry events.
Eric Daly, Founder Evolvemobile
	Eric Daly is the founder of Evolvemobile, a provider of mobile marketing solutions to businesses large and small with their product Plusmobileapp.com. Prior to founding Evolvemobile, Eric spent over 15 years in a range of roles from engineering to marketing in large mobile telecoms companies such as Eircell, Ericsson and O2 Telefonica. Eric also works with a number of mobile advertising companies in Italy and Ireland helping them to expand their business and deliver the latest technology for their clients.
Gavin Duff, GM Amplify
	Gavin has worked in Search since 2003, giving him over 8 years of experience. He started his career search engine side when Yahoo! first came to Dublin, where he managed the PPC team for Ireland & the UK, including managing the launch of their mobile offering to these markets when mobile search was just in its infancy. Gavin’s account experience spans many different sectors. He has managed search for clients including Aer Lingus, Amazon, Mercedes Benz, IBM, 123.ie, Dell, Bord Gáis, Dominos Pizza, Danone, AXA Insurance, Bus Éireann, 3 Mobile, Zurich, Mazda, Heineken, The Irish Times.
Julian Douglas, MD Entertainment.ie
	Julian Douglas is the Founder and Managing Director of Entertainment.ie. From a background in the music business, working with many artists such as U2, The Waterboys, Paul Brady and Bill Whelan, he became interested in the internet in 1994, setting up web design company FUSIO in 1995. In 1997 entertainment.ie was born, now employing 20 people based in Dublin it continues today as one of Ireland's most popular, respected and trusted digital brands.
Patrick McConville, Head of Media ICAN
	Patrick McConville has worked for media specialist and full service agencies for over 10 years, both North and South of the border. As Head of Media at ICAN – Ireland’s longest established full-service digital agency – he works across multi-channel and through-the-line strategies for a diverse client portfolio that includes Permanent TSB, Paramount Pictures, Jameson Irish Whiskey, Setanta Ireland and Digicel.
Jonathan Milne, GM, Europe Celtra UK
	Jonathan is a General Manager at Celtra, responsible for the company's business in Europe. Celtra enables agencies and their brands to implement compelling and effective mobile rich media campaigns at scale via AdCreator, their industry leading platform. Prior to Celtra, Jonathan led a number of Internet and digital media technology companies - including NetGenesis, Maven Networks and Ooyala - in successfully entering the European market.

Book Now