Emer Lawn currently holds the Social Media Specialist role within Radical; responsible for the initial growth and continued development of this service within the company. Based in Dublin, Emer is experienced in all areas of digital marketing including search engine marketing (Google AdWords Professional), online advertising, email marketing, web analytics, online public relations and more; which she is able to apply to the development of integrated strategies for clients. Emer has helped clients such as VHI Healthcare, Tourism Ireland, Crown Paints, O2, An Post, Jacob Fruitfield and more to develop social media strategies that enhance other forms of media communication.

Originally from New York, Emer has been a lecturer on the faculty of the Digital Marketing Institute since 2009, delivering detailed courses in Online Public Relations and Social Media marketing to a wide variety of delegates from many industries and occupations. She is a regular presenter on the topic of social media marketing, and delivers tailored training for clients. She is also a member of the committee responsible for Search Marketing World, Ireland’s only search marketing event.