Malcolm Fogarty is the Head of Marketing & Client Services, Púca Mobile Marketing Group : www.puca.com

Malcolm has over 12 years international experience working on the interface of interactive marketing, digital media, entertainment and brand management.

He currently heads up Marketing & Client Services at Púca, the leading mobile, interactive marketing and technology company with offices in Dublin, London and Beijing. Since the founding of the company nearly 10 years ago, Púca has been at the forefront of delivering innovative, award-winning mobile marketing, media and technology solutions for the company's international client base, ranging from mobile internet, mobile media and applications to mobile coupons, m-payment, mobile crm and messaging.

Prior to Púca, Malcolm was International Marketing Director at Ticket-Text.com, a pioneering London based mobile ticketing agency and solution provider for venues, promoters, brands, bands and fans  He was also a founding member of Europe's leading digital music and entertainment marketing agency FRUKT,  working with clients such as Nokia, O2, Sony, Heineken, EMI and MTV on converging entertainment, digital media and content strategies.

He also brings with him a wealth of experience in brand management having spent several years at Heineken's Amsterdam HQ as International Brand Manager, where he oversaw Heineken's international music sponsorship strategy and consumer engagement programmes, earning himself a Golden Spider Award for Innovation in 2000.