Ruairi Mc Nally has been a Media Director with BlueCube Interactive for over 5 years and has worked in the Irish Digital industry for 8 years. Bluecube Interactive are a brand engagement agency based in Dublin and Belfast and they are a full service digital agency. With Bluecube interactive Ruairi has worked on digital strategy on all-ireland campaigns for Northern Irish Tourist Board, BT, Aer Lingus, Ulster Bank, National Trust, Consensia, AXA Insurance, Delta Index, Sony Music, Bachelors to name a few.

A regular columnist with the Belfast Telegraph and a contributor with IMJ Ruairi is a specialist in Integrated digital strategy encompassing Display advertising, Social Media, PPC and SEO along with wide experience in Online PR and Mobile marketing. Ruairi was an early board member in IAB Ireland during 2008 and early 2009 and is an integral part of pushing the digital industry both North and South of the border.