What Is Online Marketing?

Online Marketing the process of promoting your business on the internet. That could mean changing your site so that it is more likely to show up #1 in Google, Bing, Yahoo and Ask. Or it could mean creating and uploading YouTube videos about your business to generate links back to your website.

It is utilizing the strategies we teach here at the Digital Marketing Institute to generate more traffic (leads) for your website and make more sales. These strategies range from beginners (like the ones already mentioned) to advanced like utilizing crawler time on your site to the maximum.

Don't worry if you don't know what that means, because that's what DMI are here for, to teach you online marketing from the ground up all the way to being an advanced marketer.

Why It Is So Much More Than Just SEO

When many people think of search engine optimization they perceive it to be the same as online marketing, which is wrong. SEO (the proces behind getting your site to #1 on Google and the other search engines) is only one form of internet marketing albeit a very important strategy.

DMI teach so many more strategies that will help you increase your website's traffic and sales. We teach you how to use Facebook, Twitter, LinkedIn and other social sites to get your customers referring sales to you for free and how to generate sales from these social media sites directly. We teach you how to blog and podcast your way to online fame and fortune just to mention a few of the strategies we use ourselves and teach our students.

Why You Need Online Marketing In Your Business?

The world has been revolutionized and it's online. Big businesses are investing big bucks in their web presence, but you don't have to. Heinz have launched a ketchup only on Facebook, revolutions in Africa have been called social media revolutions because they have been driven totally by online communication. Web designers, SEO experts and anyone else online is swamped with work.

Here are some interesting facts:

69% of Irish people are regular internet users.

In 2008 the average Irish internet user spent €1,700 online with a country wide total transactions worth of €2.5.

Creadit: Aonach for the stats.

The world of business is web based more and more and global predictions are for further growth in the area unrivalled in any other industry. You need the knowledge and know how to create your web based business and market it for success. That's what we at DMI provide.

Why You Don't Need A Consultant?

If you are a major corporation or simply a business willing to outsource a consultant can do a great job but if you want to do it yourself there can be many hurdles and problems to overcome and many people give up or hand over their online business to a consultant. That's because they haven't been given the strategies, tools and information they need to create their e-business.

DMI teaches you all the strategies, tools and information required so you can effortlessly create and market your business to the internet audience. You are given all you need to go out into the big bad world of the internet and setup your online business in the main street and not the back alley where nobody will find you.

Top 5 Strategies

Here are a sample of 5 online marketing strategies we teach in far more depth in the courses to get you started:

1. SEO: when done right search engine optimization gives you the ability to bring millions of visitors to your site every month for free. SEO is a complex and secretive business but totally acceptable to the search engines and the online community, we teach you how to SEO your site for optimum search engine rankings and traffic.

 

2. Blogging: this strategy became popular around 2004, the process of having a regular diary of articles around your subject is a great idea. But an idea just isn't enough. You need the tools and techniques to create a successful blog that has the potential for all of your posts to be shared hundreds of times on the social sites like Facebook and Twitter. Blogs can generate millions of people flooding to your blog, thousands of email and RSS subscribers, a large base of avid followers who buy your every product, not to mention Google loves blogs.

 

3. PPC: pay per click advertising can be a disaster waiting to happen, if you don't know how to track conversions and put your Adwords account n autopilot where you only bid when you are making a profit. That's right we show you how to set up Adwords to track profit and bid accordingly.

 

4. Social Media: one of the most popular forms of online marketing, social media sites like Twitter and Facebook gives your site the potential to be shared for free, with little effort on your part to Facebook and Twitter's 600m + users. And the great part is once we show you how to create posts, pages, videos and images with the potential to go viral you just can't stop the flood of sales. Not only that but we show you how to directly generate leads and sales straight from your Facebook and Twitter profiles.

 

5. Affiliate Marketing: a personal favourite of mine, affiliate marketing gives you the ability to recruit thousands of internet oracle's to promote your products and the best part is you only pay them when they generate a sale. So the affiliate sends thousands of users to your site with their special link, each time one of those visitors buys something you share the profit with the affiliate and the best part is you set the affiliate's commission rate. It's effectively taking the marketing out of online marketing and lets you focus on your business.

Remember what I said earlier, an idea isn't enough. This list is simply a list of ideas, to learn how to truly make the most out of these strategies you need the knowledge and experience we have developed in our many years of working with the best lecturers and using these strategies to promote our own business, all the time fine tuning them for maximum effect.  We teach all of these strategies and more at DMI and our courses around Ireland and in London.

What The Digital Marketing Institute Can Teach You About Online Marketing

The Digital Marketing Institute are Ireland's leading online marketing experts and trainers. We run training courses around all the areas of online marketing, from creating your own website using WordPress to managing Google Adwords for maximum profit.

For beginners and advanced users The Digital Marketing Institute provides all you need to know about online marketing.

Find out more about DMI here or view our full range of courses.