OVERVIEW
This Social Media Marketing training course is a 1 day course and can be taken on it's own or as follow up of the Diploma in Digital & Online Marketing.  Cost for the course is €397.00.

DURATION
Full Day

NEXT DATES
Wednesday 20th July 2011

VENUE
Radisson Hotel, Golden Lane, Dublin 8

COST
€397.00

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COURSE OVERVIEW

This 1 Day course that follows on from the 1 day introductory course on our Professional Diploma in Digital and Online Marketing. We introduce attendees to the more advanced aspects of various social media marketing platforms that are currently available.  We also introduce attendees  to the various Blogging platforms available.

TOPICS COVERED

Introduction to Social Media for businesses in Ireland, including Facebook, Twitter, Linked-In and IGO People

• Developing your social media policy
• Using multimedia to enhance your content marketing plan including online video, podcasting and photographs
• Advanced Facebook strategies including Facebook advertising, Facebook Places and integrating Facebook into your digital marketing plan
• Engaging with bloggers and online influencers developing a blogger outreach programme
• Your online media room and using online press releases
• Guidance for developing your integrated social media plan
• We will help to identify the correct mix of social media platforms to suit your business
• The course will show you how to set up your various social media applications, from initially signing up to linking to colleagues
• We will show you how you can use Social Networking to develop and grow your business online
• We will also include a module on Business Blogging - how to choose a blogging platform and implement a blog for your business
• How to integrate your blog into your social network applications
• We will include numerous case studies throughout the course.

WHO SHOULD ATTEND?

If you are responsible for communicating in any way for any reason you need Social Media in your skill set.  If you manage an organisation of any size, you need to understand the shifts in the competitive landscape that  social media is forcing.

This course along with our Diploma Course is highly recommended for professionals working in business organisations, marketing or PR agencies, government, non-profit, education or media companies.  The workshops are especially relevant for:

•     Marketing Professionals
•    Public Relations Professionals
•    Corporate Communicators
•    Business Strategists
•    Managers
•    Sales Managers
•    Human Resource Managers
•    Small Business Owners
•    Media Buyers
•    Website Owners
•    IT Managers
•    Non Profit Managers
•    Executives

ENTRY REQUIREMENTS:

Candidates are required to have good understanding of social media channels and some experience in managing them and / or to attend the Social Media for Begginers classes on the Professional Diploma in Digital Marketing.

HOW MUCH?
€397

PAYMENT

Apply Now

For any queries please contact Eavan Finnucan on 01 27 11 816 or Eavan@digitalmarketinginstitute.ie