Display Advertising usually refers to the banners, images and text ads that appear on websites.
This module will provide you with a comprehensive understanding of the creation deployment and management of digital display advertising including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital advertising opportunities.
- What is Display advertising?
- How are banners bought and sold
- Banner formats and when to use them
- Creating and implementing a banner campaign
Please contact us if you are interested in attending it on its own or as a part of customised set of modules.