Display Advertising usually refers to the banners, images and text ads that appear on websites.
This module will provide you with a comprehensive understanding of the creation deployment and management of digital display advertising including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital advertising opportunities.
Topics include:
- What is Display advertising?
- How are banners bought and sold
- Banner formats and when to use them
- Creating and implementing a banner campaign
This module is covered on the Digital Marketing Professional Diploma, Postgraduate Diploma in Digital Marketing and Masters in Digital Marketing programmes.
Please contact us if you are interested in attending it on its own or as a part of customised set of modules.