Your brand's reputation online is extremely important, as thanks to social media both good and bad news can spread in a flash. In case of PR disasters it might take a while to climb back up in reputation stakes and gain back your customers' trust.

In Digital Marketing Institute we teach how to prevent and effectively rectify negative publicity, and also how to ride a wave of positive publicity to its full potential.

Online PR and Brand Reputation topic can be studied as part of the Professional Diploma in Digital Marketing or our Postgraduate Programme, as well as a stand alone module.

This module will look at how public relations has been developing in line with the changes to internet marketing. We clearly demonstrate the benefits of integrating your online PR into your business communications plan. We explain how the different online platforms are appropriate in varying situations.

Topics include:

• How to develop an online press release.
• Measuring the success of your online PR
• How to monitor and measure your online brand and reputation.
• Case studies and best practice examples of online PR

Check out our homepage for full schedule of upcoming courses, or call 01 271 1816