Digital Marketing is driving the agenda in marketing departments and this module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile & social.
- Examples of integrated marketing plans
- Using the best digital marketing channels for maximum impact
- Creating an integrated digital marketing plan
- Costing and resourcing you internet plans.
- Aligning business objectives, strategy and tactical solutions
Please contact us if you are interested in attending it on its own or as a part of customised set of modules.