Digital Marketing is driving the agenda in ALL marketing departments. This module brings all of aspects of the course together to help you to understand how to plan, develop and implement a winning digital marketing plan for your business. We will help you to understand the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile & social.  We will provide you with  clear examples of integrated marketing plans using the best digital marketing channels for maximum impact and business alignment.

Topics include:

• Examples of integrated marketing plans
• Using the best digital marketing channels for maximum impact
• Creating an integrated digital marketing plan
• Costing and resourcing you internet plans.
• Aligning business objectives, strategy and tactical solutions