Course Overview

Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine. This course provides delegates with a comprehensive understanding of the principles of SEO and demonstrates how to implement these techniques and start to get your site to #1 on Google.

Objectives & Outcomes

After attending this course, participants will have a clear understanding of what they have to do to implement an excellent SEO strategy for your business.  You will understand how Google and the other search engines operate and be in a position to start the process of getting your web site to #1 in Google.

Course Topics

• Search Engine Overview
• What is SEO
• Why do you need SEO?
• The current SEO landscape
• How people search
• Overview of Keywords
• Making your web site search engine friendly – using meta tags
• Google Webmaster Central Developments
• Linking Strategies
• Innovative techniques for building inbound links
• Video Optimisation
• Overview of Terminology
• Optimising your Web Site
• Creating Content
• Developing a Link Strategy
• Top 10 SEO Tips
• What not to do
• How to use Blogging as an SEO tool
• The importance of hosting
• Localisation and getting found in Local Search
• Staying out of trouble with search engines

Who Should Attend

The course  has been designed for those who have little previous experience of SEO and who want to get started in implementing these techniques in their business. The seminar is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.

SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical know-how and insight to build an SEO strategy that will stand up in today’s fiercely competitive online marketplace.

Topics include:

• Keyword Research
• How Google Works
• Search Engine Factors
• OnPage & OffPage Optimisation
• Meta Tags, Images, Content, Video
• Links and how to get them