Digital Marketing Institute
01 271 1816
Social media marketing refers to the process of gaining traffic or attention through social media sites. This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, linkedIn and Google+. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR. You will learn how to leverage your company’s presence on Social Media platforms to generate more connections, build relationships with customers and boost your profits. This module (which comprises two three-hour lectures and is therefore effectively two modules) takes you through an in-depth look at the social media networks. We also look at blogging, podcasting, online video & photo sharing as part of the social mix. We share with you a range of case studies of local and global businesses that are using social media effectively to build customer communities and manage their online brand.
Course Overview
Social Media Marketing is now one of the most important and maturing of the digital marketing channels available to marketers. Digital Marketing Institute, along with our partners, have designed an intensive 1 day course for anyone who wants to get the most out of social media marketing through Facebook, Twitter and LinkedIn. This course will teach you how to get started and then how to use social media marketing to increase your online traffic, build your business or develop your brand (for your company or yourself). We will be using case studies from Irish and international businesses that are currently using Facebook, Twitter & LinkedIn to effectively enhance their online presence and attract visitors.
This course provides you with detailed & practical knowledge to fully develop social media expertise.
During this interactive, intensive course, you will learn how to build and develop a community of followers and fans online. You will also be introduced to some of the latest thinking and methodologies in social media marketing, including:
- customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
- running promotions that comply with Facebook guidelines
- promoting your events on Facebook
- exploring new opportunities to promote your business through Facebook Places
- exploring new opportunities to promote your business through the forthcoming Facebook Deals
- how to increase engagement, lead generation and sales through Facebook
- increasing awareness and visibility of your brand
- building a strategic network of influencers
- best practice for promoting your offers and increasing sales of your products and services
- how to write a professional profile
- the etiquette of building your network online
- building your online visibility with strategic contacts through participating in groups
- developing your company profile on LinkedIn
This training course is relevant to owner/managers, business leaders, marketing personnel, entrepreneurs, sales and PR professionals who want to learn how to integrate Facebook, Twitter & LinkedIn into their marketing communications plans.
This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.
Topics include:
Course Alerts, Digital News, and much more!
Professional Diploma in Digital Marketing »690 KB
Professional Diploma in Social Media Marketing »474 KB
Postgraduate Diploma in Digital Marketing »1261 KB
I have found the online Postgraduate Diploma to be enjoyable, informative and I would say essential to many small businesses going forward.
