Inbound Marketing – Your Secret Weapon: Top Take Aways

Kieran Flanagan, Marketing Director (EMEA) of HubSpot joined us for our Inbound Marketing event this morning, sharing his top tips and insights for connecting with your customer and getting the most from your digital marketing campaigns. The key take aways from his presentation are as follows.

Marketing as the Centre of Innovation

Marketing is deposing IT as the centre of innovation – and Digital is driving the coup.

New CEO at Digital Marketing Institute

We are delighted to announce the appointment of Ken Fitzpatrick, former CEO of Simply Zesty, as the new CEO of the Digital Marketing Institute. Taking over from current CEO, Ian Dodson and MD Anthony Quigley, Ken will be spearheading our ongoing international expansion. 

Average Digital Marketing Salaries in Ireland Revealed

Over 3,000 people have been hired by the top 15 eCommerce companies in Ireland over the past 12 months, the Annual Prosperity Digital Employment & Salary Survey has revealed. Exposing interesting recruitment trends surrounding experience levels, it has also estimated the average salaries for various Digital Marketing positions.

Mobile SEO Changes You Need To Know About

Websites that are not mobile-friendly will soon see their rankings begin to suffer, as Google announces changes to how it ranks mobile search results.

Twitter Analytics Now Available - For Free

Twitter Analytics is to become publicly available in the coming weeks. Originally only available to paying advertisers, the tool will now be accessible for both businesses and individuals.

Half of Europeans Lack Digital Skills

Up to 50% of Europeans have little or no digital skills according to a new report by the European Commission.

Digital Marketing Institute, Facebook & ePolitics.com In Leading European Panel

The Digital Marketing Institute was a VIP Guest Speaker at a panel discussion with Facebook and ePolitics.com at one of central Europe’s largest Digital conferences last week, the Interactive Central & Eastern Europe Festival held in Bucharest.

New Features of iOS 7 Unveiled

In what CEO, Tim Cook described as the biggest change to iOS since the iPhone, Apple has unveiled a series of significant changes as part of the iOS 7 update.

Waze: The App Google, Facebook & Apple Are Battling To Buy

First Apple, then Facebook, and now Google are all rumoured to be in talks to acquire the Israeli-based mobile app – but what is Waze all about?

Content strategy must focus on differentiators

“We are a customer–focused solutions–provider working in partnership with our clients to create win–win scenarios in the marketing sphere.” Sound familiar? Unfortunately for you and I, in life’s short journey we will never get back the wasted seconds, minutes and hours spent listening to these and other business clichés.

Mercifully, nowadays few websites are

Content strategy must focus on differentiators

“We are a customer–focused solutions–provider working in partnership with our clients to create win–win scenarios in the marketing sphere.” Sound familiar? Unfortunately for you and I, in life’s short journey we will never get back the wasted seconds, minutes and hours spent listening to these and other business clichés.

Mercifully, nowadays few websites are

US Intelligence Agencies Mining Data From Google, Apple & Facebook

The US National Security Agency has been mining information directly from the servers of nine internet companies including Google, Apple and Facebook for a number of years, according to a file obtained by The Guardian.

We're Hiring: PR & Social Media Marketing Executive

The Digital Marketing Institute is looking for a PR and Social Media Marketing Executive to join our dynamic team. Reporting to the Marketing Manager, you will be responsible for all Public Relations and Social Media activity in Ireland, the UK and Internationally.

The Perfect Pin: Features of Pinterest’s Most Engaging Images

A new study by Curalate has revealed the characteristics of Pinterest’s most socially engaging images. Reviewing over half a million pictures and 30 different features, engagement was measured based on Pins, Repins and Likes.

Digital Marketing Institute to Deliver Programmes in Top London Colleges & Universities

The Digital Marketing Institute is pleased to announce a new £1.6m deal with the London School of Marketing – bringing our programmes to three of the top colleges and universities in London.

What’s in Store for the Digital Economy in 2013?

At our Mobile Conference earlier this year, we spoke to a range of experts on what to expect in areas including social media and search marketing in 2013. Lastly, we asked them to share their predictions for the overall digital economy in the coming year – read on for the key points.

Digital Companies Reject UK “Snooper’s Charter”

Google, Facebook, Twitter, Microsoft and Yahoo have written a collaborative letter condemning plans in the UK to track people’s internet usage.

We're Hiring: Search Marketing Executive

As part of our current recruitment drive, we have an exciting opportunity for a Search Marketing Executive to join our dynamic team. Reporting to the Marketing Manager, you will be responsible for Search Engine Marketing and Analytics in Ireland, the UK and International markets.

Apple TV & iWatch - What’s Next For Apple?

Is a revamped Apple TV on the way? Will Google Glass be followed up with the iWatch? Or did Apple lose its game-changing edge with the passing of Steve Jobs?

How Businesses Use eCommerce in Ireland: Top Take Aways

This morning, the Digital Marketing Institute launched a new report with the Ahain Group entitled ‘Social Business: eCommerce & The Digital Dynasty’. 

Resistance to Online Retail Will Close 1 in 5 Stores

A new report has predicted that up to 20% of high street shops in the UK will be forced to close by 2018, as they fail to compete with their online counterparts.

What’s in Store for Search Marketing in 2013?

At our Mobile Conference earlier this year, we spoke to a range of experts on what digital marketers can expect in 2013. Watch a video of their social media predictions for the year, or read on for their top tips for search marketing:

Chronic Skills Shortage as 4,500 ICT Jobs Remain Unfilled

Seven months ago, on October 30th 2012 to be precise, I wrote about the fact there were, at that time, 4,500 unfilled jobs in ICT in Ireland.  Later in March this year, I wrote about the fact that at a European level there will be 900,00 ICT job vacancies by the end of 2015.

How Will Penguin 2.0 Affect Your Rankings?

Google’s latest Penguin update went live on Wednesday night, launching changes that will “go a little bit deeper and have a little bit more of an impact than the original Penguin”.