How Will Penguin 2.0 Affect Your Rankings?

Google’s latest Penguin update went live on Wednesday night, launching changes that will “go a little bit deeper and have a little bit more of an impact than the original Penguin”.

Twitter Launches Two-Step Log-In Verification

Following the recent spate of high-profile hacks, Twitter has launched a more secure log-in process for its users. 

UK Court Rules Competitor Brand-Bidding Is Trademark Infringement

Marks & Spencer has lost a five year legal battle for the right to bid on the Interflora brand name in their Adwords advertising.

Career 180: Anthony Quigley

For some, a career in Digital Marketing is a natural progression. Others find themselves completely starting over after working in a different industry for years. Our MD, Anthony Quigley, has done more than one ‘career 180’ himself - from science graduate, to salesperson, to entrepreneur and eventual co-founder of the Digital Marketing Institute.

Irish Are ‘Fastest Growing’ Digital Adopters

Ireland is forecast to be the third most digitally engaged country in the world by 2015, according to new research from ZenithOptimedia.

Google EU Settlement / Facebook IPO / Long-Form Content

When it was revealed that Google would settle its EU antitrust case by making a range of concessions, I thought it would be worthwhile to look at what these concessions would actually do to promote competition and innovation in the European digital economy: State of Search: What Google’s EU Settlement Means For Search Speculating about

Is Yahoo Buying Tumblr?

Rumours are circling this week that Yahoo is in the final stages of acquiring blogging site, Tumblr – in a deal rumoured to be worth as much as $1billion.

From Maps to Music: Google’s Latest Updates

Google’s I/O Conference kicked off in San Francisco yesterday, heralding a plethora of new announcements from the search engine. From maps to music, Google is bringing in a number of important changes.

6 Steps To Using LinkedIn To Develop Productive And Profitable Business Relationships

If you are a professional in financial services, you may be using LinkedIn as part of your networking and business development plan. Investors are active in social media with research in the US undertaken by LinkedIn in 2013 identifying that investors  use social media  to keep up to date with financial trends and to help

1% of Twitter Users Generate 20% of Tweets

New research has revealed that the most active 1% of Twitter users are responsible for 20% of Twitter’s overall content.

#DMIevents: How Businesses use eCommerce in Ireland

The Ahain Group are delighted to announce a new strategic partnership with a Global leader in the field of digital marketing education, the Digital Marketing Institute. Join us for the launch of the definitive guide of how “Businesses use eCommerce in Ireland”. 

Outsmarting Google / Fighting Sexism / SEO Distributed

I was sent a review copy of Evan Bailyn’s book Outsmarting Google. While the book’s subtitle was a bit too optimistic and the content a bit light on technical details for my taste, I did find it a solid introduction to effective SEO tactics. State of Search: Book Review – Outsmarting Google Some aspects of

How To Use Pinterest For Business – Three Tips From A Pinterest Super User

We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just

Samsung to Introduce 5G Speeds by 2020

Samsung has announced plans to introduce fifth generation, or 5G, wireless connections to the market by 2020.

46% of Irish Businesses Don't Have a Social Media Policy

New research from William Fry has uncovered a number of interesting findings around Irish businesses’ use of social media.

Sage Pay E-Commerce Roadshows

Whether you are a new internet business or are extending your ‘bricks and mortar’ business to the net, Sage Pay’s morning seminars will demonstrate what you need to focus on to develop a successful e-commerce business.

Clever Campaign Bids on Misspelled Search Terms

A new digital advertising campaign is making clever use of common misspellings in Google searches. 

Sometimes UX is just the right thing to do

As the discipline of User Experience (UX) has matured in recent years, we UX zealots have become increasingly adroit at carefully defining the framework for our projects.

We believe passionately in the objectivity of good design allied with the scientific and analytical rigour which naturally follows this premise.  Subsequently we are well versed defining success in terms of conversion ratio,

YouTube Reveals Most Watched Ads in April

YouTube has released their leader board of the most watched ads last month. Using an algorithm that takes into account paid and organic views as well as how long people spent watching the videos, they have revealed a number of new brands climbing up the list.

YouTube to Charge for Content

YouTube has confirmed plans to charge users to watch certain content. The site is expected to introduce a subscription fee for up to 50 specialist channels in the coming week.

5 Silicon Valley Successes That Started Out As Interns

Even the most successful businesspeople in the world had to start somewhere. For a surprising number, that somewhere was a humble internship that would put them on the path for their later accomplishments.

Five brands embracing Star Wars Day #MayThe4thBeWithYou

If you were active on social media on the 4 May this year you would have noticed many updates about what is now known to be ‘Star Wars Day’. In 2011, the first organised celebration of ‘Star Wars Day’ took place in Toronto, Ontario and this year Disney’s Hollywood Studios planned to celebrate the day

Five brands embracing Star Wars Day #MayThe4thBeWithYou

If you were active on social media on the 4 May this year you would have noticed many updates about what is now known to be ‘Star Wars Day’. In 2011, the first organised celebration of ‘Star Wars Day’ took place in Toronto, Ontario and this year Disney’s Hollywood Studios planned to celebrate the day

How to turn your Pinterest boards into a PDF or JPEG image so you can refer to them off line

If you have been using Pinterest in your content marketing  you will know how powerful a platform it is for visual content curation and discovery – both for business and personal use. But perhaps you have wondered how you could turn the images you create into a PDF that you could then print and use

How to turn your Pinterest boards into a PDF or JPEG image so you can refer to them off line

If you have been using Pinterest in your content marketing  you will know how powerful a platform it is for visual content curation and discovery – both for business and personal use. But perhaps you have wondered how you could turn the images you create into a PDF that you could then print and use