This is a 2 Day SEO Training Course (Advanced Workshop) in Search Engine Optimisation (SEO). The structure is very much Hands-On Workshop approach. This SEO Training course has been designed for online marketers who really want to figure out how to take full advantage of the latest thinking in SEO and propel their website to the top of the search rankings.
The group will be small and we expect that there will be a lot of interaction.
Your SEO Course Lecturers
Richard Hearne of Red Cardinal. Richard runs Red Cardinal (www.redcardinal.ie) and his knowledge and experience of Search Engine Optimisation and Internet Marketing Strategies has reached a level where he can offer highly effective consulting services in these areas. He has developed the skills and experience required to achieve high rankings in all major search engines.
John Ring of RingJohn.com. John Ring qualified as an Electronic Engineer from Trinity College Dublin in 1997 before working in London with Enterprise Ireland for two years helping Irish companies export abroad. After three years working as Internet manager of a UK financial services firm, John founded RingJohn as an Internet Marketing agency in 2002.
Logistics
Where: Radisson BLU, Golden Lane, Dublin 8 (map/directions)
When: Wednesday 7th & Thursday 8th July 2010
Time: 09.00 - 17.30 each day (Appropriate breaks for tea/coffee. Lunch will be provided)
Cost: €897.00
Apply: Click here to Book
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Who Should Attend this SEO Training?
This SEO training course has been developed for Search Engine Optimisation (SEO) practitioners. We will be delving in deep and dirty, sleeves rolled up, into advanced SEO practices. We therefore expect attendees to have a working knowledge of SEO. Attendees will be working full time or part-time on SEO projects. You may be working in a company or you may be managing client’s web sites. Either way and whatever your job title, you have a command of SEO and understand that there is more to learn.
Overview of this SEO training course
While the basic principles of Search Engine Optimisation (SEO) are well-established, it is imperative that you differentiate yourself by using advanced (ethical) SEO techniques, which, in turn, are not subject to Google’s spam filters.
This practical, hands-on workshop will provide you with a structured process in order to improve your results from your SEO efforts. We will help you to review your existing website optimisation approaches, analytics and tools against best practice approaches. We will be discussing and demonstrating advanced SEO techniques used by web sites at the top of the search results pages.
This small-group workshop format is constructed to enable peer-sharing of SEO techniques. Sites reviewed for SEO practices will include examples from different sectors - financial, travel, retail, publishing and B2B.
SEO Topics Include:
- Learn how to perform keyword research that will attract your target market
- Write content that will turn visitors into customers
- Find out the importance of keyword placement on your web pages and where to actually place the keywords
- Learn optimal techniques to get your pages indexed by the Search Engines.
- Find out what it takes to monitor your progress and the tools to help you.
- Find out about the tools offered by the search engines to increase your web site’s success
- What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up
- Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
- What is Link Popularity and why is it important to SEO.
- Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
- Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
- What is Social Media Marketing and how can it help boost Search Engine rankings?
- Understand how the personalisation of search results is changing the rules.
- Find out how the major search engines are changing and how you can benefit from those changes
- Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
- Mega-site SEO - developing architectures that work for large and massive sites
- Learn about web analytics and how to analyze your progress
- Learn how to implement Google Analytics on your website and why this is a must!
- Learn about competitive intelligence applications and how these tools can help increase your website’s rankings
- Learn about Mutli-Variate Testing and A/B Split testing
- Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.
- Write content that will turn visitors into customers