Postgraduate Diploma in Digital Marketing - Dublin
Visit our Postgraduate Diploma Mini Site
Apply: September 21st 2010
With the rapid migration of advertising budgets to digital channels, every marketing professional needs a deep working knowledge of digital media. Our Postgraduate Diploma in Digital Marketing is a comprehensive programme in the implementation and integration of digital channels within any business.
This course will help you to create and implement effective digital marketing strategies and will allow you to realise your career or business aspirations and strongly position yourself within the market place or your organisation.
Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and team work.
Once qualified, you will have developed the confidence and ability to apply your highly relevant knowledge and skills to meet various digital marketing challenges within the workplace.
You will also have interacted and worked alongside people from a diverse range of backgrounds including experienced industry professionals all within a business-orientated environment.
Who Should Attend
Whether coming straight from university or expanding your skillset in your current role, you can expect this course to provide you with the skills, knowledge and experience to take your career forward.
The Postgraduate Diploma in Marketing is open to graduates or professionals with backgrounds in any discipline looking to work in or, advance within the digital marketing.
What You Can Expect
Through dynamic, practical, hands-on lectures, case studies, small group discussions & interactive workshops, you will gain exposure to the latest methods, techniques and tools for improving your organisation’s digital marketing and brand-building efforts. You will be in a position to reposition yourself within your organisation to implement digital strategies that deliver measurable results.
Your Course of Study
Digital Marketing Institute panel of lecturers have specifically structured the curriculum to help you to understand the current trends and best practices in digital marketing. In this highly focused program, you will learn how to leverage these innovative strategies in order to gain competitive advantage for your current or future organisation.
We have designed the programme to recognise the maturity of each of the channels within the digital marketing domain, providing you with the required breadth and the depth of knowledge to become an effective all-round practitioner and manager of digital marketing.
Networking
This programme offers students an valuable opportunity to interact with the digital marketing industry’s leading thinkers, as well as to network with professional colleagues across the industry.
Programme
Programme Structure
Programme Commences on September 21st 2010
This Postgraduate programme is offered on a part-time basis over 1 year. It comprises of two semesters of course work and the completion of two individual digital marketing projects. The programme requires attendance on two evenings a week, three hours per evening and at 2 Saturday tutorial/workshops throughout the year.
The programme content and structure provides you with functional digital marketing knowledge, a clear and precise understanding of the internet as a marketing medium and greater strategic perspective and marketing insights.
Each Term culminates in the completion of a Digtial Marketing Assignment which offers participants the opportunity to build meaningful digital marketing skills. Workshops as well as access to our online learning environment are provided to ensure that students get the most from this programme.
Programme Content
Digital Marketing Fundamentals
What distinguishes the internet from other marketing channels? What are the unique characteristics of the medium we call the web and how do people interact differently through this channel. Understanding the key differences between Digital and tradional channels is key to the success of any digital marketing campaign.
The basic concepts of Digital that have driven such seismic social and economic change are introduced in this opening module. These topics give you the key foundation on which to build an in-depth understanding of digital marketing channels.
Customer as King in Digital Media
Consumer psychology is the scientific study of consumers’ behavior, motivation and decision making process. Through a more in-depth understanding of consumer psychology and the internet as a medium, marketers will be able to leverage the ability to influence consumer decisions and marketing outcomes.
The customer is the starting and finshing point for all effective digital marketing and this module focuses on how a customer centric approach and deep appreciation for consumer purchase models on the internet are crucial to effective digital marketing.
Digital Marketing Channels
Digital Marketing Strategy provides a comprehensive framework and understanding of the power of digital marketing including the latest technologies and applications. Students will gain an all rounded understanding on how to effectively apply digital marketing effectively. Key topics covered include Search Engine Marketing, Search Engine Optimization, Social Network Marketing, Mobile Marketing, Emerging Digital Media, Online PR, Location Based Technologies and Consumer Generated Media (CGM).
Digital Marketing Strategy
This module presents the key concepts of e-Business, focusing particularly on business issues, challenges and opportunities. This module explores the implementation of information technology-enabled business strategies via Internet-based business practices. The focus is not on the technologies per se but on the business applications and characteristics of the technologies that can bring enhanced revenues, cost savings and broader market reach to organisations.
This module examines how eBusiness can be used to provide opportunities to improve an organisation’s effectiveness and competitiveness in its overall strategy and functional activities through communication, coordination and transactions over the Internet and associated technologies.
Digital Marketing Management
This Management and Integration of Digital Marketing Module provides the framework to understand and analyse the online environemnt, consumers and competitors. Key concepts, principles and activities involved in digital marketing programs are introduced. Students are familiarised with the stages of analysis, development, implementation and control of digital marketing campaigns.
Programme Certification
The Postgraduate Diploma in Digital Marketing is exclusive to and is accredited by the Digital Marketing Institute.
When it comes to digital marketing education in Ireland you have two choices. Attend a course delivered by academic institutions or a course delivered by expert practitioners.
In this climate, expertise is everything. Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals. Companies in this environment and in this economic climate fully understand the content and quality of education programmes and are actively choosing expertise every time.
Staff from Google, E-bay, Microsoft, Nokia, Paypal and Accenture require industry driven courses, not academic theory. (See a sample list of the companies who have attended our courses on the right of this page.) Our cutting-edge, industry based, results-oriented programme, is widely recognised by over 1000 company and individual members of the DMI.
We are setting the standard for Digital Marketing Education in Ireland.
Additional Certification
The course offers you the opportunity to gain additional qualifications whilst studying for your post graduate diploma to further enhance your skills and employability as a marketing professional including Google Certification in Google Adwords and Google Analytics as well as DMI Certification in Email Marketing and Social Media
Afterwards?
Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and team work.
Once qualified, you will have developed the confidence and ability to apply your highly relevant knowledge and skills to meet various marketing challenges within the workplace.
You will also have interacted and worked alongside people from a diverse range of backgrounds including experienced industry professionals all within a business-orientated environment.
Admission & Fees
Admission Criteria
To apply for the Postgaduate Diploma in Marketing you must meet the minimum admissions requirements:
- you must hold a recognised third level honours degree (minimum of a lower second class honours degree) from a recognised Irish or Overseas institution, along with at least 2 years working in an appropriate industry sector
or
- you must have completed an appropriate qualification and have significant and suitable experience in marketing or (or associated) role
or
- you must have equivalent industry experience or demonstrate entrepreneurial flair
Individuals whose first language is not English should have one of the following minimum English language qualifications (or equivalent):
- IELTS (min.) 6.5
- TOEFL (Paper exam 575, computer based test 232 and internet test 91)
Fee Structure
The fee to attend this Postgraduate Diploma in Digital Marketing is €3,970.00
Payment structure is as follows:
- €1,985.00 to be paid by 1 August 2010
- €1,985.00 to be paid by 1 December 2010
Apply Now
The online application process wil be live within the next few days. In the meantime, please contact us to express your interest
Learning Modes
The Postgraduate Diploma in Digital Marketing can be studied in one of two ways:
- Classroom Based
- Online Distance Learning
Classroom Based
This is the traditional learning process. We will be delivering the lectures in a modern, very well equipped classroom in Dublin, Ireland between 6.30pm and 9.30pm, two evenings per week, Tuesdays and Thursdays. Lectures will be delivered using Powerpoint, whiteboard, flipchart and online using a PC presented on a screen through a high-quality projector.
Online Distance Learning
The Online Distance Learning option utilises DMI’s Virtual Learning Environment (VLE) to allow you to access the lectures live over the internet. All you require is a PC. Our lecturers will be delivering their lecture and you wil be able to “tune in” to listen and interact. This is the first time that this option has been made available in Ireland in this manner.
Tutorials/Workshops
The course includes a series of 4 interactive Tutorials/Workshop. These take place on Saturdays throughout the course. Note that if you opt for the Online Distance Learning option, you will be required to attend these Saturday workshops
With some of Ireland’s leading Digital Marketing practitioners our teaching team will deliver a programme that is both rigorous and highly geared towards the reality of working as a modern-day marketer. You will be taught using a combination of the following:
- Lectures
- Case Studies
- Small group sessions
- Workshops
- Revision through Online training
Faculty
Developed and delivered by renowned industry practitioners, the program is both rigorous in terms of content and driven by the latest industry practice. Our lecturers are expert practitioners in their field. Our courses therefore provide attendees with a deep understanding of the concepts and application of digital marketing. Real life case studies and a very practical approach provide a cornerstone to our courses, ensuring that students understand both the theory and are in a position to apply this in their own work roles.