eCommerce Ireland - How Businesses Use eCommerce in Ireland

When: Wednesday 29th May  2013
Timing:  8.00am to 9.00am (Registration from 7.30am)
Where: Chartered Accountants House, Dublin 2
Member: €25  
Non-Member: €50

Your Presenter: Greg Fry (see Greg's profile here)

Overview

In association with the Ahain Group, join us for the launch of Ireland's definitive guide to use of eCommerce in Business.    

The total consumer spend on eCommerce within Ireland was €2.96 billion in 2010 and rose to €4.1 billion in 2011.

However, setting up an eCommerce store-front is about much more that the pretty web pages which greet prospective buyers. Turning ‘lookers into bookers’ requires:

• An in-depth understanding of target customer needs
• Competitive analysis to establish competitive advantage
• Optimisation of the online store for searches
• Development of all traffic streams to direct people
• Research and continued optimisation of all navigation
• A listening post to monitor public perception and awareness 

This presentation from Greg Fry will focus on eCommerce insights and trends globally, on why Irish retailers should trade online, on how to run a successful online store and will outline the digital opportunities for retailers. Greg will draw on examples from some the most successful online stores today.

Greg will be joined by Paul Stafford; UPC’s Social Media Strategist. Paul is responsible for social media strategy and implentation of all social media programmes at UPC. UPC are a leading international cable operator; bringing television, broadband internet and telephone services to approximately 13.4 million customers throughout 10 European countries.

Inbound Marketing – Your Secret Weapon

When: Thursday 20th June 2013
Timing:  8.00am to 9.00am (Registration from 7.30am)
Where: Dublin City Centre
Member: €25  
Non-Member: €50

Your Presenter: Kieran Flanagan, Marketing Director, EMEA (see Kieran's profile here)

Overview

Today’s buyer has changed, but most brands still rely on marketing that is based on pressure and coercion, not permission and love. Inbound Marketing is helping to reshape marketing strategies, to help brands attract visitors into their funnel and to create a personalised journey through that funnel, so more of these visitors turn into customers. Companies who adopt an inbound marketing strategy build assets that draw people into their site, rather than renting attention that disappears when you stop paying for it. This presentation will go through some of the ways companies can start to develop their own inbound marketing strategy to help fill their top of funnel, but also how to convert these into paying customers. It will show how a near obsession with data and ROI is a fundamental part to creating an inbound marketing strategy that will be your companies secret weapon for 2013.

Social Media Can Kill Your Reputation

When: Wednesday, 24th April 2013
Timing:  8.00am to 9.00am (Registration from 7.30am)
Where: College of Anaesthetists of Ireland 
Member: €25  
Non-Member: €50

Quarter 2 Industry Update

This Q2 training session is delivered by our online PR Trainer, and Communications Expert,  Eoin Kennedy. Eoin will explore the power of social media especially when it goes wrong and reveals examples and top tips on how to plan for, and survive, an online crisis and when its best to stay stum.  Hoping you won't have an online crisis is no longer enough.