Inbound Marketing – Your Secret Weapon
When: Thursday 20th June 2013
Timing: 8.00am to 9.00am (Registration from 7.30am)
Where: Chartered Accountants House, Dublin 2
Your Presenter: Kieran Flanagan, Marketing Director, EMEA (see Kieran's profile here)
Today’s buyer has changed, but most brands still rely on marketing that is based on pressure and coercion, not permission and love. Inbound Marketing is helping to reshape marketing strategies, to help brands attract visitors into their funnel and to create a personalised journey through that funnel, so more of these visitors turn into customers. Companies who adopt an inbound marketing strategy build assets that draw people into their site, rather than renting attention that disappears when you stop paying for it. This presentation will go through some of the ways companies can start to develop their own inbound marketing strategy to help fill their top of funnel, but also how to convert these into paying customers. It will show how a near obsession with data and ROI is a fundamental part to creating an inbound marketing strategy that will be your companies secret weapon for 2013.