eCommerce Ireland - How Businesses Use eCommerce in Ireland
When: Wednesday 29th May 2013
Timing: 8.00am to 9.00am (Registration from 7.30am)
Where: Chartered Accountants House, Dublin 2
Your Presenter: Greg Fry (see Greg's profile here)
In association with the Ahain Group, join us for the launch of Ireland's definitive guide to use of eCommerce in Business.
The total consumer spend on eCommerce within Ireland was €2.96 billion in 2010 and rose to €4.1 billion in 2011.
However, setting up an eCommerce store-front is about much more that the pretty web pages which greet prospective buyers. Turning ‘lookers into bookers’ requires:
An in-depth understanding of target customer needs
Competitive analysis to establish competitive advantage
Optimisation of the online store for searches
Development of all traffic streams to direct people
Research and continued optimisation of all navigation
A listening post to monitor public perception and awareness
This presentation from Greg Fry will focus on eCommerce insights and trends globally, on why Irish retailers should trade online, on how to run a successful online store and will outline the digital opportunities for retailers. Greg will draw on examples from some the most successful online stores today.
Greg will be joined by Paul Stafford; UPC’s Social Media Strategist. Paul is responsible for social media strategy and implentation of all social media programmes at UPC. UPC are a leading international cable operator; bringing television, broadband internet and telephone services to approximately 13.4 million customers throughout 10 European countries.